| Online Marketing |
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eXpert business solutions have vast internet marketing experience acquired through over ten years of operating internet-based businesses. The portfolio of experience varies greatly from online tour operators through to internet town portals. All our marketing campaigns have been managed utilising pay-per-click methods. What are pay-per-click methods, I hear you ask? Well, Pay per click (PPC) is an advertising technique used on websites, advertising networks, and search engines. Advertisers bid on "keywords" that they believe their target market (people they think would be interested in their offer) would type in the search bar when they are looking for their type of product or service. For example, if an advertiser sells red widgets, he/she would bid on the keyword "red widgets", hoping a user would type those words in the search bar, see their ad, click on it and buy. These ads are called "sponsored links" or "sponsored ads" and appear next to and sometimes above the natural or organic results on the page. The advertiser pays only when the user clicks on the ad. While many companies exist in this space, Google AdWords and Yahoo! Search Marketing, which was formerly Overture, are the largest network operators as of 2006. We utilise the services of Google and Overture as our sole marketing channels for clients as they have the largest target audience, thus ensuring clients gain maximum exposure on the correct channels. Other means of online marketing are banner ads, e-mail marketing, interactive advertising, search engine marketing (including search engine optimisation), blog marketing, and article marketing. eXpert business solutions manage an entire online marketing campaign for our clients. After identifying the requirements, we will compose a marketing plan and suggest means. We can then manage th entire project. Rates are per hour and begin at only £10 per hour. |